Apple Watch Series 11 / SE 3 / Ultra 3 Release Date Summary

Apple has consistently launched new Apple Watch models every September. According to the official announcement, the Apple Watch Series 11, SE 3, and Ultra 3 were unveiled on September 9, 2025, with pre-orders now open and official sales starting on September 19, 2025. Following Apple’s usual pattern, the launch event typically occurs on a Tuesday, and this year’s event took place on September 9 (Tuesday). Pre-orders began immediately, with the official release date set for September 19. All three models—Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3—were introduced at the same event.

Apple Watch Series 11 / SE 3 / Ultra 3 Color Options Summary

Product	Color Options	Highlights & Features
Apple Watch Series 11	Midnight Black, Starlight, Silver	Classic and minimalist design, ideal for daily wear
Apple Watch SE 3	Midnight Black Aluminum, Starlight Aluminum	Lightweight design with only two colors, blending classic style and practicality
Apple Watch Ultra 3	Natural Titanium, Black Titanium	First-ever Black Titanium in the Ultra series, innovative and durable design

The Ultra series stands out with its new Black Titanium material, generating significant buzz. Color options vary by model: the standard version emphasizes classic simplicity, the SE focuses on practicality and durability, while the Ultra series excels with premium titanium finishes. The Series 11 retains an aluminum casing, so its color names and texture are similar to the previous generation.

Apple Watch Series 11 / SE 3 / Ultra 3 Health Features Summary

The entire Apple Watch Series 11, SE 3, and Ultra 3 lineup features upgraded health monitoring capabilities, available across all models regardless of tier. These include high blood pressure alerts, sleep scores, and sleep apnea notifications, significantly enhancing functionality. Powered by the new S11/S10 processors and watchOS 12, the series supports offline health data analysis, more natural voice interactions, and satellite communication (exclusive to Ultra). The Ultra series includes ECG and blood oxygen monitoring, Series 11 offers high blood pressure detection, and SE 3 provides basic heart rate notifications, ensuring smoother daily health tracking. Additionally, battery life has been improved, with integrated AI-driven health insights and enhanced fitness tracking, further elevating the user experience.

Apple Watch Series 11 / SE 3 / Ultra 3 vs Previous Generation Summary

Feature	Series 11	Series 10	SE 3	SE 2	Ultra 3	Ultra 2	Upgrade Highlights
Battery Life	24 hours	18 hours	18 hours	18 hours	42 hours	36 hours	Improved battery life, ideal for extended use
Processor	S11	S10	S10	S8	S11	S10	Faster performance, supports more AI features
Display	Stronger glass, wide-angle	Standard	Always-On Retina	No Always-On	3000 nits wide-angle	Standard	Brighter, more durable, better viewing angles
Health Features	High blood pressure detection	None	Sleep score	Basic	Satellite + ECG	No satellite	New high blood pressure detection, satellite communication
Other	5G support	None	Double-tap gesture	None	Fast charging	Standard	Faster connectivity, more comprehensive features

Apple Watch Series 11 / SE 3 / Ultra 3 Pricing Summary

Product	US Starting Price	Hong Kong/China Reference Price (Estimated)	Trend Analysis
Apple Watch Series 11	$399	Approx. HK$3,199	Same as previous generation, higher value for money
Apple Watch SE 3	$249	Approx. HK$1,999	Entry-level, stable pricing
Apple Watch Ultra 3	$799	Approx. HK$6,499	Premium flagship, pricing unchanged

Despite rising global raw material costs, Apple Watch pricing remains unchanged. Apple emphasizes that the new features and design upgrades justify the value. For budget-conscious buyers, the SE 3 is a solid choice, while those seeking a premium experience should opt for the Ultra 3. The Series 11 is ideal for users looking for a balanced option.

Conclusion and Buying Advice

The Apple Watch Series 11, SE 3, and Ultra 3 were announced on September 9, 2025, with pre-orders now open and official sales starting on September 19, 2025. Consumers should closely follow Apple’s official announcements for the latest updates. Pricing remains stable, but significant upgrades include high blood pressure detection, satellite communication, and improved battery life. For upgrading, if you’re using an Apple Watch Series 9 or older, the Series 11 offers notable improvements in health, battery, and performance, making it worth considering. For Series 10 or Ultra 2 users, it’s advisable to wait for real-world reviews to determine if the new features meet your needs. Color-wise, the Ultra’s new Black Titanium emphasizes style and durability, while classic users may prefer Midnight Black or Starlight. Health features have been upgraded across the lineup, ensuring even lower-tier models offer a comprehensive experience. The above information is compiled from official announcements and analysis. Final specifications, colors, pricing, and release dates are subject to Apple’s official confirmation. Consumers are advised to compare options and choose the model and timing that best suit their needs.

Apple Watch Series 11 / SE 3 / Ultra 3 FAQs

Q: When will the Apple Watch Series 11 / SE 3 / Ultra 3 officially launch? A: According to Apple’s official announcement, the Apple Watch Series 11, SE 3, and Ultra 3 were unveiled on September 9, 2025. Pre-orders are now open, with official sales starting on September 19, 2025. Confirm exact dates with Apple’s official announcements. Q: What models and color options are available for the Apple Watch Series 11 / SE 3 / Ultra 3? A: Three models are available: Series 11, SE 3, and Ultra 3. Color options include Series 11 (Midnight Black, Starlight, Silver), SE 3 (Midnight Black Aluminum, Starlight Aluminum), and Ultra 3 (Natural Titanium, Black Titanium), emphasizing premium aesthetics and personalization. Q: What health feature upgrades do the Apple Watch Series 11 / SE 3 / Ultra 3 offer? A: The entire lineup features upgraded health monitoring, including high blood pressure detection (Series 11 / Ultra 3), sleep scores, and sleep apnea notifications. Powered by the S11/S10 chips and watchOS 12, they also support satellite communication (Ultra-exclusive) and more natural voice interactions, standard across all models. Q: What are the estimated prices for the Apple Watch Series 11 / SE 3 / Ultra 3? Are they more expensive than the previous generation? A: Starting prices are $399 for Series 11, $249 for SE 3, and $799 for Ultra 3. Estimated Hong Kong/China prices are approximately HK$3,199 (Series 11), HK$1,999 (SE 3), and HK$6,499 (Ultra 3). Prices remain the same as the previous generation, with Apple highlighting enhanced features and design to justify the value. Q: Should I upgrade to the Apple Watch Series 11 / SE 3 / Ultra 3 from an older model? A: If you’re using a Series 9 or older, the Series 11 offers significant upgrades in health, battery, and performance, making it worth considering. For Series 10 or Ultra 2 users, wait for reviews to assess if the new features meet your needs. Budget-conscious buyers should consider the SE 3, while those seeking a premium experience should opt for the Ultra 3.