Sonos Ace: Built to Last, Updated to Amaze

WHY LONGEVITY MATTERS MORE THAN EVER 🌏

In today’s world, consumers are thinking long term. According to NIQ, almost half of shoppers (47%) now prefer to own fewer higher-quality items. It’s a clear signal that people are craving more lasting value from their tech — whether it’s to save money or make more sustainable choices. 

In tech, that often means three things:

• Durability and timeless design, so it doesn’t feel outdated after a year.
• Ongoing software updates, so it keeps getting better with time.
• Sustainability, so it keeps being in use and stays out of landfills.

That’s exactly the philosophy behind Sonos.

MEET SONOS ACE – MADE FOR THE LONG RUN 🎧 

Longevity has always been part of Sonos’ plan. From soundbars to speakers, they are made to stay in your life for years, and get better as they go — not something you have to replace every year. A rare sight in the tech world. 

Same case for Sonos Ace – it isn’t just a beautiful pair of headphones, but a premium listening experience thoughtfully designed to go the distance:

• Wrapped in vegan leather, memory foam, and premium finishes that look and feel high-end for years to come.
• Made with recycled materials and replaceable parts like magnetic ear cushions.
• Comes with a durable travel case made of 75% recycled felt.

On top of those, Sonos just rolled out a free major firmware update for Ace, unlocking new features that make it feel fresh and more capable than ever — whether you’ve owned it since day one or are just discovering it now, you're getting an experience that stands up to the very best out there today.

SONOS ACE 2025: ALL ROUND POWER-UPS 🔋

Update your Sonos S2 app, the firmware of your Ace and Sonos system to enjoy the new features and enhancements: 

• Adaptive Cancellation: Now the noise cancellation of Ace will adapt to your hair, glasses, and hats in real-time using advanced sensors to compensate for sound leaks, providing a more-silent-even-ever experience for anyone. 
• Natural, clearer calling: Phone calls and online meetings just get better, thanks to the new high resolution calls (works with compatible devices only) and SideTone, which allows you to hear a bit of your voice during calls while ANC is on.
• TrueCinema: Personalise the spatial audio of your Ace by mapping your room and recreating the acoustic of your Sonos home theatre setup. It sounds so real that it feels like you never put on the headphones, but listen to your system out loud! 
• Dual TV Audio Swap: Connect up to 2 Ace to a Sonos soundbar when watching TV, so now you can now enjoy your favourite show at night with your partner without waking up the others at home.  

READY TO UPGRADE YOUR LISTENING? 🛒

Sonos Ace isn’t just built to last — it’s built to keep surprising you.

Experience the brilliance of Sonos Ace (now at $3,599) today on Fortress.com.hk, at Tech Life and selected Fortress stores.

WHY LONGEVITY MATTERS MORE THAN EVER 🌏

In today’s world, consumers are thinking long term. According to NIQ, almost half of shoppers (47%) now prefer to own fewer higher-quality items. It’s a clear signal that people are craving more lasting value from their tech — whether it’s to save money or make more sustainable choices. 

In tech, that often means three things:

• Durability and timeless design, so it doesn’t feel outdated after a year.
• Ongoing software updates, so it keeps getting better with time.
• Sustainability, so it keeps being in use and stays out of landfills.

That’s exactly the philosophy behind Sonos.

MEET SONOS ACE – MADE FOR THE LONG RUN 🎧 

Longevity has always been part of Sonos’ plan. From soundbars to speakers, they are made to stay in your life for years, and get better as they go — not something you have to replace every year. A rare sight in the tech world. 

Same case for Sonos Ace – it isn’t just a beautiful pair of headphones, but a premium listening experience thoughtfully designed to go the distance:

• Wrapped in vegan leather, memory foam, and premium finishes that look and feel high-end for years to come.
• Made with recycled materials and replaceable parts like magnetic ear cushions.
• Comes with a durable travel case made of 75% recycled felt.

On top of those, Sonos just rolled out a free major firmware update for Ace, unlocking new features that make it feel fresh and more capable than ever — whether you’ve owned it since day one or are just discovering it now, you're getting an experience that stands up to the very best out there today.

SONOS ACE 2025: ALL ROUND POWER-UPS 🔋

Update your Sonos S2 app, the firmware of your Ace and Sonos system to enjoy the new features and enhancements: 

• Adaptive Cancellation: Now the noise cancellation of Ace will adapt to your hair, glasses, and hats in real-time using advanced sensors to compensate for sound leaks, providing a more-silent-even-ever experience for anyone. 
• Natural, clearer calling: Phone calls and online meetings just get better, thanks to the new high resolution calls (works with compatible devices only) and SideTone, which allows you to hear a bit of your voice during calls while ANC is on.
• TrueCinema: Personalise the spatial audio of your Ace by mapping your room and recreating the acoustic of your Sonos home theatre setup. It sounds so real that it feels like you never put on the headphones, but listen to your system out loud! 
• Dual TV Audio Swap: Connect up to 2 Ace to a Sonos soundbar when watching TV, so now you can now enjoy your favourite show at night with your partner without waking up the others at home.  

READY TO UPGRADE YOUR LISTENING? 🛒

Sonos Ace isn’t just built to last — it’s built to keep surprising you.

Experience the brilliance of Sonos Ace (now at $3,599) today on Fortress.com.hk, at Tech Life and selected Fortress stores.