24/06/2025 | TV
Introduction to the Sony BRAVIA TV Series: Technology and Models Overview
1. BRAVIA Series Overview
- Positioning : The BRAVIA series covers entry-level to high-end models to meet different budgets and needs. Starting in 2024, Sony will simplify the model naming and launch the BRAVIA 2 to 9 series. The higher the number, the more advanced the technology and performance.
- Technical features :
- Picture quality : Supports 4K HDR, OLED, Mini LED and QLED technologies, providing high resolution, vivid colors and deep black levels.
- Processor : Equipped with XR Processor, which simulates human vision and improves picture details, contrast and color reproduction.
- Sound effects : Equipped with Acoustic Surface Audio+ (OLED model) or Acoustic Multi-Audio, the sound is synchronized with the picture to enhance the immersive feeling.
- Smart system : Adopts the Google TV platform, supports streaming services such as Netflix, Disney+, SONY PICTURES CORE (formerly BRAVIA CORE), and is compatible with IMAX Enhanced and Dolby Atmos.
- Gaming features : Supports HDMI 2.1, 4K 120Hz, VRR (variable refresh rate), and is deeply optimized for PlayStation 5.
2. 2024 BRAVIA Series Rating
According to the naming and positioning in 2024, the BRAVIA series is roughly divided into the following levels (from entry to high-end):
- BRAVIA 2：
- Entry-level LED TVs, models such as the K-55S25.
- Featuring older display technology and a thicker body (about 80mm), it’s suitable for budget users.
- Supports 4K HDR, but HDR performance is average (about 30% performance).
- Equipped with WiFi 6 and HDMI 2.1, it is cost-effective.
- BRAVIA 3：
- Advanced entry-level models such as the K-55S30 are sold primarily in the United States, Canada and other places.
- It uses direct LED backlight and is equipped with 4K HDR Processor X1 (2017 technology upgrade version).
- The image quality is better than BRAVIA 2 and is suitable for general home use.
- BRAVIA 4、5、6：
- As of 2024, no specific models have been launched on the market, and they may be positioned as mid-range in the future.
- BRAVIA 7：
- Mid-to-high-end QLED TVs, models such as the K-55XR70.
- It uses Mini LED backlight and quantum dot technology, supporting 10-bit color depth and 120Hz refresh rate.
- Equipped with XR Processor, strong picture quality correction capability, suitable for users who pursue high cost-effectiveness.
- BRAVIA 8：
- High-end OLED TVs, such as the K-65XR80.
- Using WOLED or QD-OLED panels, it provides perfect black levels and wide viewing angles, suitable for movie lovers.
- Equipped with Acoustic Surface Audio (screen sound) and built-in subwoofer, it provides excellent sound effects.
- It’s slightly cheaper than the flagship A95L, but still offers top-notch image quality.
- BRAVIA 9：
- Flagship Mini LED QLED TV, model number such as K-65XR90.
- The brightness is the highest in the history of Sony 4K TVs, and the Mini LED backlight provides fine regional dimming, close to the black level of OLED.
- Equipped with a 2.2.2-channel system and Beam Tweeter, it supports Dolby Atmos and DTS:X.
- Perfect for high-end users, especially for viewing in bright environments.
3. Unique Selling Point
- SONY PICTURES CORE : Sony's own streaming platform supports up to 80Mbps of 4K lossless streaming, picture quality comparable to 4K Blu-ray discs, and an IMAX Enhanced movie library.
- Cinematic Sense : Sony is involved in film production, and BRAVIA TV supports Studio Calibrated modes for Netflix, Prime Video and SONY PICTURES CORE, restoring the director's original intention.
- Environmental protection : BRAVIA 9 and other models are equipped with Eco Dashboard, which displays power consumption and optimizes energy saving, in line with the Road to Zero plan.
4. Purchase suggestions
- On a budget : Choose BRAVIA 2 or 3 for daily TV viewing or streaming.
- Movie and game lovers : BRAVIA 7 or 8, balanced picture quality and sound effects, high cost performance.
- Top experience : BRAVIA 9 or A95L (2023 flagship QD-OLED), suitable for those who seek cinematic enjoyment or PlayStation 5 players.
5. Notes
- Model Differences : The distribution of models may vary from region to region, for example, the BRAVIA 3 may not be available in the UK and Hong Kong.
- Price : The BRAVIA series is positioned at the high end, with fewer entry-level models and higher prices for high-end models such as BRAVIA 9 or A95L.
1. BRAVIA Series Overview
- Positioning : The BRAVIA series covers entry-level to high-end models to meet different budgets and needs. Starting in 2024, Sony will simplify the model naming and launch the BRAVIA 2 to 9 series. The higher the number, the more advanced the technology and performance.
- Technical features :
- Picture quality : Supports 4K HDR, OLED, Mini LED and QLED technologies, providing high resolution, vivid colors and deep black levels.
- Processor : Equipped with XR Processor, which simulates human vision and improves picture details, contrast and color reproduction.
- Sound effects : Equipped with Acoustic Surface Audio+ (OLED model) or Acoustic Multi-Audio, the sound is synchronized with the picture to enhance the immersive feeling.
- Smart system : Adopts the Google TV platform, supports streaming services such as Netflix, Disney+, SONY PICTURES CORE (formerly BRAVIA CORE), and is compatible with IMAX Enhanced and Dolby Atmos.
- Gaming features : Supports HDMI 2.1, 4K 120Hz, VRR (variable refresh rate), and is deeply optimized for PlayStation 5.
2. 2024 BRAVIA Series Rating
According to the naming and positioning in 2024, the BRAVIA series is roughly divided into the following levels (from entry to high-end):
- BRAVIA 2：
- Entry-level LED TVs, models such as the K-55S25.
- Featuring older display technology and a thicker body (about 80mm), it’s suitable for budget users.
- Supports 4K HDR, but HDR performance is average (about 30% performance).
- Equipped with WiFi 6 and HDMI 2.1, it is cost-effective.
- BRAVIA 3：
- Advanced entry-level models such as the K-55S30 are sold primarily in the United States, Canada and other places.
- It uses direct LED backlight and is equipped with 4K HDR Processor X1 (2017 technology upgrade version).
- The image quality is better than BRAVIA 2 and is suitable for general home use.
- BRAVIA 4、5、6：
- As of 2024, no specific models have been launched on the market, and they may be positioned as mid-range in the future.
- BRAVIA 7：
- Mid-to-high-end QLED TVs, models such as the K-55XR70.
- It uses Mini LED backlight and quantum dot technology, supporting 10-bit color depth and 120Hz refresh rate.
- Equipped with XR Processor, strong picture quality correction capability, suitable for users who pursue high cost-effectiveness.
- BRAVIA 8：
- High-end OLED TVs, such as the K-65XR80.
- Using WOLED or QD-OLED panels, it provides perfect black levels and wide viewing angles, suitable for movie lovers.
- Equipped with Acoustic Surface Audio (screen sound) and built-in subwoofer, it provides excellent sound effects.
- It’s slightly cheaper than the flagship A95L, but still offers top-notch image quality.
- BRAVIA 9：
- Flagship Mini LED QLED TV, model number such as K-65XR90.
- The brightness is the highest in the history of Sony 4K TVs, and the Mini LED backlight provides fine regional dimming, close to the black level of OLED.
- Equipped with a 2.2.2-channel system and Beam Tweeter, it supports Dolby Atmos and DTS:X.
- Perfect for high-end users, especially for viewing in bright environments.
3. Unique Selling Point
- SONY PICTURES CORE : Sony's own streaming platform supports up to 80Mbps of 4K lossless streaming, picture quality comparable to 4K Blu-ray discs, and an IMAX Enhanced movie library.
- Cinematic Sense : Sony is involved in film production, and BRAVIA TV supports Studio Calibrated modes for Netflix, Prime Video and SONY PICTURES CORE, restoring the director's original intention.
- Environmental protection : BRAVIA 9 and other models are equipped with Eco Dashboard, which displays power consumption and optimizes energy saving, in line with the Road to Zero plan.
4. Purchase suggestions
- On a budget : Choose BRAVIA 2 or 3 for daily TV viewing or streaming.
- Movie and game lovers : BRAVIA 7 or 8, balanced picture quality and sound effects, high cost performance.
- Top experience : BRAVIA 9 or A95L (2023 flagship QD-OLED), suitable for those who seek cinematic enjoyment or PlayStation 5 players.
5. Notes
- Model Differences : The distribution of models may vary from region to region, for example, the BRAVIA 3 may not be available in the UK and Hong Kong.
- Price : The BRAVIA series is positioned at the high end, with fewer entry-level models and higher prices for high-end models such as BRAVIA 9 or A95L.