Fortress, is a member of AS Watson Group, was founded in 1975 as a small shop selling electrical appliances at the Hong Kong Electric Payment Centre in Fortress Hill. At that time, the market was full of unscrupulous sales practices of electrical appliances. Fortress insisted on providing customers with high-quality products and services for 50 years, as a trustworthy and reputable brand. Today, Fortress has around 70 retail stores in Hong Kong and Macau employing over 1,000 staff.
As a market leader, Fortress has always been innovative and is committed to bringing customers the seamless O+O (Offline plus Online) shopping experience with new technology solutions. With the innovative "Chat & Buy" feature enabling customers to connect directly with store specialists via WhatsApp for product information, promotions, inventory, and delivery details, seamlessly integrating O+O (Offline plus Online) experiences. Fortress ties in with customers’ needs to pursue quality living with different product experience zones, including TechLife concept store features smart gadgets all over the world; Premium Living zone showcases a wide range of modern home appliances; Baby & Kids and Pet products experience zone; Home Auto features smart home products and solutions; Beauty Lab, displaying advanced electronic beauty products; and 3HK@Fortress Shop-in-Shop, a designated area to provide all-round service for mobile communication. In addition, Fortress has established Pro-Team to offer professional after-sales service, taking care of customers' needs throughout the shopping journey, helping our customers to live better, smarter and happier lives with new technology.
Through our website, Facebook, Instagram, YouTube and Weibo, we bring the market’s latest trends and information to our customers so they can get the latest updates on the fast changing digital world.