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Milestones

About us

Milestones

Year	Event
1975	The first Fortress is opened as a tariff collection centre and a means to promote the use of electricity, at Fortress Hill Road.

1985	Fortress introduces its own-label brand to the market, providing the best quality and at a competitive price.
	With 22 outlets in Hong Kong, Fortress becomes the largest retailer in consumer electronics and household appliances.
1986	Fortress is acquired by Hutchison Whampoa, becoming a fully owned subsidiary of the Hutchison Group.

1990	Fortress joins the A.S. Watson Group.

1995	Fortress introduces personal computers to its product range for the first time at its new Sheung Shui outlet.

1996	Fortress launches its extended warranty offer.
	First Fortress World is opened at Whampoa Garden. Fortress becomes the first Hong Kong retailer to offer one-stop shop convenience in the electronics industry.
1998	In cooperation with Hutchison Telecom, Fortress introduces mobile phones to its product range.

2001	Fortress-brand air conditioners and refrigerators become the market leader.

2002	Fortress tops the Specialty Stores Category in the Hong Kong Retail Management Association’s 2002 Service & Courtesy Awards.

2003	New Fortress is launched, ushering in a new era in Hong Kong consumer electronics and household appliance retail.
	Under New Fortress, all Fortress outlets are to be re-categorized and re-formatted along three major lines: Fortress World, Fortress Digital and Fortress Vision
	In January, the first Fortress Digital store was launched at the Metropolis with an entirely new shop layout and concept.
	In June, the first Fortress Vision store and the first revamped New Fortress World are launched at Hankow Road, Tsim Sha Tsui and Festival Walk, Kowloon Tong respectively.
	New Fortress introduces a variety of first-in-the-market customer services including the ‘24-Month Interest Free Installment’ Program; the most comprehensive Home Entertainment ‘Purchase-to-play’ Service; a ‘PAY THE DIFFERENCE’ policy that guarantees shoppers the lowest prices on every product, every day; and an ‘Emergency Replacement Service’ that guarantees ultimate satisfaction through the second year of product life.
	New Fortress launches a multi-lingual customer service hotline to handle all customer concerns.
	Fortress wins the 2003 Kam Fan Award, presented by The Association of Accredited Advertising Agents of Hong Kong, for its creative communications.
2004	2004 l Fortress is named as Hong Kong Merchants of Integrity by Guangzhou Daily, and for three consecutive years since then.
	Fortress was awarded Superbrands.
	Fortress launches another “Fortress first” with exclusive Ideal Gift List Service. Fortress gift ambassadors help couples compile a “wish list” of products for their new homes. The list is stored at a selected Fortress store conveniently located for friends and family to easily purchase the desired gift items.
	In March, “Fortress World” Flagship Store is launched at Times Square in Causeway Bay, offers most sophisticated consumer electronics and home appliance shopping environment and a wide range of product, for the best shopping experience to consumers.
	Fortress introduces its “Inspiring Smart Living” brand campaign, which mapped out the foundation for future brand development includes everything from new brand communications to operations enhancement.
2005	Fortress is awarded Metropolis Daily Print Ad Award 2004.
	Fortress pioneers the first-in-market ‘Digital Mix & Match’ Campaign, reinforcing its consistent effort to blend technological advancements into daily life and inspire shoppers towards smart living with the latest style trends from both the digital and fashion worlds.。
	Fortress is awarded My Best HK Brands 2005 (Gold Prize).
	Re-launch of the Fortress website with enhanced features and shopping tips. The website set a new benchmark for service standards in the market and was awarded the 2005 WebAward Entry by the Web Marketing Association (WMA).。
	Fortress receives the HKMA/TVB Award for Marketing Excellence.
	Fortress joins the “Let’s Beat the Flu” Campaign.
2006	Fortress celebrates the 30th anniversary with HK$3 millions promotional offers and a donation of 30 notebook computers to Hans Anderson Club for needy children to learn and be inspired with the help of the latest technology.
	Fortress Academy is launched to set new service standard in consumer electronics retail market by providing a comprehensive training program for frontline sales professional.
	Fortress launches the first-in-market ‘Music Moves Your Body’ Campaign, helping consumers enjoy music anytime, anywhere with a wide range of latest digital products and exceptional shopping incentive.
	Fortress tops the Electronic & Electrical Appliances / Telecommunications Category in the Hong Kong Retail Management Association’s 2006 Service & Courtesy Awards.
	Fortress is named as one of the top 10 favourable brands in HK by Guangzhou Daily.
2007	In 2007, Fortress continues to bring a better life to costumes by means of technology and make several breakthrough among the electronic consumer retailers.
	Numerous booklets are issued and distributed in Fortress’ retail stores, contents ranged from DIY recipes on various dishes to tips of knowledge on household and school-studies. To accommodate needs from different customers, Fortress not only helped customers to make good use of electronic appliance but also provided suggestions of living wisdom.
	Cooperating with electronic appliance suppliers, Fortress held a number of free seminars on different areas of interests including high-definition products, computers, digital cameras, home audio and video studio, to list just a few. Plenty information on the popular products are conveyed to customers.
	Fortress firstly established HD Zones in which a great variety of the latest and hottest HD digital products could found here. With the cooperation of TVB, shoppers can also watch exclusive high-definition TVB HD short movie productions to experience the benefits of HD.
	Fortress pioneered the co-innovation with creative brands in creating our ‘home-made’ gifts so that customers can understand Fortress’ sincerity on providing the best service to customers.