|
Year |
Event |
|
1975 |
- The first Fortress is
opened as a tariff collection centre and
a means to promote the use of
electricity, at Fortress Hill Road.
|
|
1985 |
- Fortress introduces
its own-label brand to the market,
providing the best quality and at a
competitive price.
|
- With 22 outlets in
Hong Kong, Fortress becomes the largest
retailer in consumer electronics and
household appliances.
|
|
1986 |
- Fortress is acquired
by Hutchison Whampoa, becoming a fully
owned subsidiary of the Hutchison Group.
|
|
1990 |
- Fortress joins the A.S.
Watson Group.
|
|
1995 |
- Fortress introduces
personal computers to its product range
for the first time at its new Sheung
Shui outlet.
|
|
1996 |
- Fortress launches its
extended warranty offer.
|
- First Fortress World
is opened at Whampoa Garden. Fortress
becomes the first Hong Kong retailer to
offer one-stop shop convenience in the
electronics industry.
|
|
1998 |
- In cooperation with
Hutchison Telecom, Fortress introduces
mobile phones to its product range.
|
|
2001 |
- Fortress-brand air
conditioners and refrigerators become
the market leader.
|
|
2002 |
- Fortress tops the
Specialty Stores Category in the Hong
Kong Retail Management Association’s
2002 Service & Courtesy Awards.
|
|
2003 |
- New Fortress is
launched, ushering in a new era in Hong
Kong consumer electronics and household
appliance retail.
|
- Under New Fortress,
all Fortress outlets are to be
re-categorized and re-formatted along
three major lines: Fortress World,
Fortress Digital and Fortress Vision
|
- In January, the first
Fortress Digital store was launched at
the Metropolis with an entirely new shop
layout and concept.
|
- In June, the first
Fortress Vision store and the first
revamped New Fortress World are launched
at Hankow Road, Tsim Sha Tsui and
Festival Walk, Kowloon Tong
respectively.
|
- New Fortress
introduces a variety of
first-in-the-market customer services
including the ‘24-Month Interest Free
Installment’ Program; the most
comprehensive Home Entertainment
‘Purchase-to-play’ Service; a ‘PAY THE
DIFFERENCE’ policy that guarantees
shoppers the lowest prices on every
product, every day; and an ‘Emergency
Replacement Service’ that guarantees
ultimate satisfaction through the second
year of product life.
|
- New Fortress launches
a multi-lingual customer service hotline
to handle all customer concerns.
|
- Fortress wins the 2003
Kam Fan Award, presented by The
Association of Accredited Advertising
Agents of Hong Kong, for its creative
communications.
|
|
2004 |
- 2004 l
Fortress is named as Hong Kong
Merchants of Integrity by Guangzhou
Daily, and for three consecutive years
since then.
|
- Fortress was awarded
Superbrands.
|
- Fortress launches
another “Fortress first” with exclusive
Ideal Gift List Service. Fortress gift
ambassadors help couples compile a “wish
list” of products for their new homes.
The list is stored at a selected
Fortress store conveniently located for
friends and family to easily purchase
the desired gift items.
|
-
In March, “Fortress World” Flagship
Store is launched at Times Square in
Causeway Bay, offers most sophisticated
consumer electronics and home appliance
shopping environment and a wide range of
product, for the best shopping
experience to consumers.
|
- Fortress introduces
its “Inspiring Smart Living” brand
campaign, which mapped out the
foundation for future brand development
includes everything from new brand
communications to operations
enhancement.
|
|
2005 |
- Fortress is awarded
Metropolis Daily Print Ad Award 2004.
|
- Fortress pioneers the
first-in-market ‘Digital Mix & Match’
Campaign, reinforcing its consistent
effort to blend technological
advancements into daily life and inspire
shoppers towards smart living with the
latest style trends from both the
digital and fashion worlds.。
|
- Fortress is awarded My
Best HK Brands 2005 (Gold Prize).
|
- Re-launch of the
Fortress website with enhanced features
and shopping tips. The website set a new
benchmark for service standards in the
market and was awarded the 2005 WebAward
Entry by the Web Marketing Association
(WMA).。
|
- Fortress receives the
HKMA/TVB Award for Marketing Excellence.
|
- Fortress joins the
“Let’s Beat the Flu” Campaign.
|
|
2006 |
- Fortress celebrates
the 30th anniversary with HK$3 millions
promotional offers and a donation of 30
notebook computers to Hans Anderson Club
for needy children to learn and be
inspired with the help of the latest
technology.
|
- Fortress Academy is
launched to set new service standard in
consumer electronics retail market by
providing a comprehensive training
program for frontline sales
professional.
|
- Fortress launches the
first-in-market ‘Music Moves Your Body’
Campaign, helping consumers enjoy music
anytime, anywhere with a wide range of
latest digital products and exceptional
shopping incentive.
|
- Fortress tops the
Electronic & Electrical Appliances /
Telecommunications Category in the Hong
Kong Retail Management Association’s
2006 Service & Courtesy Awards.
|
- Fortress is named as
one of the top 10 favourable brands in
HK by Guangzhou Daily.
|
|
2007 |
- In 2007, Fortress
continues to bring a better life to
costumes by means of technology and make
several breakthrough among the
electronic consumer retailers.
|
- Numerous booklets are
issued and distributed in Fortress’
retail stores, contents ranged from DIY
recipes on various dishes to tips of
knowledge on household and
school-studies. To accommodate needs
from different customers, Fortress not
only helped customers to make good use
of electronic appliance but also
provided suggestions of living wisdom.
|
- Cooperating with
electronic appliance suppliers, Fortress
held a number of free seminars on
different areas of interests including
high-definition products, computers,
digital cameras, home audio and video
studio, to list just a few. Plenty
information on the popular products are
conveyed to customers.
|
- Fortress firstly
established HD Zones in which a great
variety of the latest and hottest HD
digital products could found here. With
the cooperation of TVB, shoppers can
also watch exclusive high-definition TVB
HD short movie productions to experience
the benefits of HD.
- Fortress pioneered the
co-innovation with creative brands in
creating our ‘home-made’ gifts so that
customers can understand Fortress’
sincerity on providing the best service
to customers.
|
-
Fortress receives Guangzhou Daily's
'Hong Kong Merchants Quality and
Integrity Award'.
|
|
2008 |
- Fortress receives
Guangzhou Daily's 'Hong Kong Merchants
Quality and Integrity Award' and 'My Top
Ten Favourite Brands in Hong Kong
Award'.
|
- Fortress receives Hi
Tech Weekly's 'The Best of the Best
Awards'(Digital Product Specialty Stores
Category).
|
- Fortress receives Sing
Tao Daily's 'Excellent Services Brand
2008' award.
|
|
|
|
2009 |
- Fortress receives
Guangzhou Daily's 'Hong Kong Merchants
Quality and Integrity Award'.
|
- Fortress receives Hi
Tech Weekly's 'The Best of the Best
Awards' (Digital Product Specialty
Stores Category).
|
- Fortress receives AV
Magazine's 'AV Awards 2009'.
|
- Fortress receives East
Week's 'Hong Kong Service Awards'.
|
|
|
|
2010 |
- Fortress receives
Guangzhou Daily's 'Hong Kong Merchants
Quality and Integrity Award'.
|
- Fortress receives TVB
Weekly's 'Outstanding Award 2010'.
|
- Fortress receives
Metro Radio's 'U Choice Award 2010'.
|
|
|
|
2011 |
- Fortress receives
Guangzhou Daily ong Kong Merchants
Quality and Integrity Award?
|
- Fortress is named as
xcellent Brand (AV store category)?by
Hong Kong Leaders?Choice 2011.
|
- Fortress is named as
eart to Heart Company?since 2005 by the
Hong Kong Federation of Youth Groups.
|
- Fortress is awarded in
Employees Retraining Board's Manpower
Developer Award Scheme.
|
- Fortress is named as
'Family-friendly Employer' by Family
Council.
|
- Fortress is named as
'Mega Electronics & Appliances Chain' by
China UnionPay.
|
- Fortress is named as
'Smiling Enterprise 2011' by Mystery
Shopper Service Association.
|