About FORTRESS

Founded in 1975, Fortress is a member of A.S. Watson Group (ASW) which is also a wholly owned subsidiary of Hutchison Whampoa Limited.  Today, Fortress has grown to over 90 retail outlets and employs over 1,600 staff.  Over the past 30 years, Fortress has earned the loyalty of Hong Kong consumers and received numerous customer service awards, which further establishes its reputable brand image.

As a market leader, Fortress has always introduced innovation and exciting new shopping experiences to customers. In 2003, the New Fortress concept was launched, encompassing new fashionable elements and store formats to exceed customer expectations and better serve the needs of Hong Kong shoppers and visiting tourists. 

In 2004, Fortress introduced its “Inspiring Smart Living” brand campaign to reinforce Fortress’ commitment to delivering an inspirational shopping experience for digital products. Later, Fortress furthered “Inspiring Smart Living” by introducing brand campaign “Imagination is Power”, which promises a fantastic shopping experience for digital and home appliance products to customers. In 2010, Fortress launched the latest brand campaign “Powering Technology” to ensure every customer can enjoy the home entertainment bought to them by the latest technological gadgets.

From new brand communications to operations enhancement, Fortress is making tomorrow’s dream of smart living today’s reality for people in Hong Kong.   Fortress also encourages a continuing learning culture and keeps raising the service standards through establishment of the “Fortress Academy” in 2006, which provided comprehensive on-the-job training for all Fortress’ staff. Fortress is also the first to obtain an internationally recognised ISF certification to ensure that customers get the best and most professional service in visual technology.

Through our website (www.fortress.com.hk), Facebook (www.facebook.com/fortresshk) and Weibo (http://weibo.com/fortresshk), we bring the market’s latest trends and information to our customers so they can get the latest updates on the fast changing digital world. Online shopping has also been introduced to give another new shopping experience for our customers. 

About A.S. Watson Group

Around the world, 26 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 100,000 staff, the Group is also a member of the world renowned multinational conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services, property and hotels, retail, infrastructure, energy and telecommunications in 52 countries.

A.S. Watson Group is …

·         The world's largest health, beauty & lifestyle retailer with over 10,000 stores operating 20 retail brands in 33 markets worldwide

·         Asia's largest health & beauty retailer with Watsons currently operating over 3,000 stores and more than 900 pharmacies in 11 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia and Turkey

·         Europe’s largest luxury perfumeries & cosmetics retailer with over 1,600 stores in 16 markets, operating under three retail brands, including Marionnaud, ICI Paris XL, and The Perfume Shop

·         A socially responsible international retailer, ensuring business continuity in a sustainable and responsible manner, under the Four Pillars of Workplace, Marketplace, Environment and Community