About Us

2013

  • Fortress is named “Heart to Heart Company” by the Hong Kong Federation of Youth Groups since 2005.
  • Fortress receive the ‘Consumer’s Most Favorable Hong Kong Brands 2013’ award.
  • Fortress has received Metro Radio’s ‘Leader’s Brand Award (AV product chain)’ for 3 consecutive years since 2011.

 

2012

  • Fortress is awarded ‘e-brand awards 2012 - The Best of Digital Product Retailer’ by e-zone.
  • Fortress receives TVB Weekly Brands Award 2012 (Electrical Product Chain).
  • Fortress receives The Sun’s Elite Awards 2012 (AV Product & Home Appliance Retailer).
  • Fortress is named ‘China UnionPay – The 10 Most Popular Brands among Mainland Tourists’.
  • Fortress is awarded ‘AV Awards 2012 – My Favourite AV & Digital Product Store’ by AV Magazine.
  • Fortress is named ‘Most Popular Consumer Brands in Hong Kong (AV Product Chain)’ by Metro Radio.
  • Fortress receives ‘2012 Hong Kong Retail Industry Trade Awards (Electrical Store Retailer)’.
  • Fortress is awarded ‘2012 Service & Courtesy Award - Electronic & Electrical Category - Junior Frontline Level & Supervisory Level’ by Hong Kong Retail Management Association.

 

2011

  • Fortress receives Guangzhou Daily Hong Kong Merchants Quality and Integrity Award.
  • Fortress is named as Excellent Brand (AV store category) by Hong Kong Leaders Choice 2011.
  • Fortress is named as Heart to Heart Company since 2005 by the Hong Kong Federation of Youth Groups.
  • Fortress is awarded in Employees Retraining Board's Manpower Developer Award Scheme.
  • Fortress is named as 'Family-friendly Employer' by Family Council.
  • Fortress is named as 'Mega Electronics & Appliances Chain' by China UnionPay.
  • Fortress is named as 'Smiling Enterprise 2011' by Mystery Shopper Service Association.

 

2010

  • Fortress receives Guangzhou Daily's 'Hong Kong Merchants Quality and Integrity Award'.
  • Fortress receives TVB Weekly's 'Outstanding Award 2010'.
  • Fortress receives Metro Radio's 'U Choice Award 2010'.

2009

  • Fortress receives Guangzhou Daily's 'Hong Kong Merchants Quality and Integrity Award'.
  • Fortress receives Hi Tech Weekly's 'The Best of the Best Awards' (Digital Product Specialty Stores Category).
  • Fortress receives AV Magazine's 'AV Awards 2009'.
  • Fortress receives East Week's 'Hong Kong Service Awards'.

2008

  • Fortress receives Guangzhou Daily's 'Hong Kong Merchants Quality and Integrity Award' and 'My Top Ten Favourite Brands in Hong Kong Award'.
  • Fortress receives Hi Tech Weekly's 'The Best of the Best Awards'(Digital Product Specialty Stores Category).
  • Fortress receives Sing Tao Daily's 'Excellent Services Brand 2008' award.

2007

  • In 2007, Fortress continues to bring a better life to costumes by means of technology and make several breakthrough among the electronic consumer retailers.
  • Numerous booklets are issued and distributed in Fortress' retail stores, contents ranged from DIY recipes on various dishes to tips of knowledge on household and school-studies. To accommodate needs from different customers, Fortress not only helped customers to make good use of electronic appliance but also provided suggestions of living wisdom.
  • Cooperating with electronic appliance suppliers, Fortress held a number of free seminars on different areas of interests including high-definition products, computers, digital cameras, home audio and video studio, to list just a few. Plenty information on the popular products are conveyed to customers.
  • Fortress firstly established HD Zones in which a great variety of the latest and hottest HD digital products could found here. With the cooperation of TVB, shoppers can also watch exclusive high-definition TVB HD short movie productions to experience the benefits of HD.
  • Fortress pioneered the co-innovation with creative brands in creating our 'home-made' gifts so that customers can understand Fortress' sincerity on providing the best service to customers.
  • Fortress receives Guangzhou Daily's 'Hong Kong Merchants Quality and Integrity Award'.
  • Fortress celebrates the 30th anniversary with HK$3 millions promotional offers and a donation of 30 notebook computers to Hans Anderson Club for needy children to learn and be inspired with the help of the latest technology.
  • Fortress Academy is launched to set new service standard in consumer electronics retail market by providing a comprehensive training program for frontline sales professional.
  • Fortress launches the first-in-market 'Music Moves Your Body' Campaign, helping consumers enjoy music anytime, anywhere with a wide range of latest digital products and exceptional shopping incentive.
  • Fortress tops the Electronic & Electrical Appliances / Telecommunications Category in the Hong Kong Retail Management Association's 2006 Service & Courtesy Awards.
  • Fortress is named as one of the top 10 favourable brands in HK by Guangzhou Daily.

2005

  • Fortress is awarded Metropolis Daily Print Ad Award 2004.
  • Fortress pioneers the first-in-market 'Digital Mix & Match' Campaign, reinforcing its consistent effort to blend technological advancements into daily life and inspire shoppers towards smart living with the latest style trends from both the digital and fashion worlds.
  • Fortress is awarded My Best HK Brands 2005 (Gold Prize).
  • Re-launch of the Fortress website with enhanced features and shopping tips. The website set a new benchmark for service standards in the market and was awarded the 2005 WebAward Entry by the Web Marketing Association (WMA).
  • Fortress receives the HKMA/TVB Award for Marketing Excellence.
  • Fortress joins the "Let's Beat the Flu" Campaign.

2004

  • 2004 l Fortress is named as Hong Kong Merchants of Integrity by Guangzhou Daily, and for three consecutive years since then.
  • Fortress was awarded Superbrands.
  • Fortress launches another "Fortress first" with exclusive Ideal Gift List Service. Fortress gift ambassadors help couples compile a "wish list" of products for their new homes. The list is stored at a selected Fortress store conveniently located for friends and family to easily purchase the desired gift items.
  • In March, "Fortress World" Flagship Store is launched at Times Square in Causeway Bay, offers most sophisticated consumer electronics and home appliance shopping environment and a wide range of product, for the best shopping experience to consumers.
  • Fortress introduces its "Inspiring Smart Living" brand campaign, which mapped out the foundation for future brand development includes everything from new brand communications to operations enhancement.

2003

  • New Fortress is launched, ushering in a new era in Hong Kong consumer electronics and household appliance retail.
  • Under New Fortress, all Fortress outlets are to be re-categorized and re-formatted along three major lines: Fortress World, Fortress Digital and Fortress Vision.
  • In January, the first Fortress Digital store was launched at the Metropolis with an entirely new shop layout and concept.
  • In June, the first Fortress Vision store and the first revamped New Fortress World are launched at Hankow Road, Tsim Sha Tsui and Festival Walk, Kowloon Tong respectively.
  • New Fortress introduces a variety of first-in-the-market customer services including the '24-Month Interest Free Installment' Program; the most comprehensive Home Entertainment 'Purchase-to-play' Service; a 'PAY THE DIFFERENCE' policy that guarantees shoppers the lowest prices on every product, every day; and an 'Emergency Replacement Service' that guarantees ultimate satisfaction through the second year of product life.
  • New Fortress launches a multi-lingual customer service hotline to handle all customer concerns.
  • Fortress wins the 2003 Kam Fan Award, presented by The Association of Accredited Advertising Agents of Hong Kong, for its creative communications.

2002

  • Fortress tops the Specialty Stores Category in the Hong Kong Retail Management Association's 2002 Service & Courtesy Awards.

2001

  • Fortress-brand air conditioners and refrigerators become the market leader.

1998

  • In cooperation with Hutchison Telecom, Fortress introduces mobile phones to its product range.

1996

  • Fortress launches its extended warranty offer.
  • First Fortress World is opened at Whampoa Garden. Fortress becomes the first Hong Kong retailer to offer one-stop shop convenience in the electronics industry.

1995

  • Fortress introduces personal computers to its product range for the first time at its new Sheung Shui outlet.

1990

  • Fortress joins the A.S. Watson Group.

1986

  • Fortress is acquired by Hutchison Whampoa, becoming a fully owned subsidiary of the Hutchison Group.

1985

  • Fortress introduces its own-label brand to the market, providing the best quality and at a competitive price.
  • With 22 outlets in Hong Kong, Fortress becomes the largest retailer in consumer electronics and household appliances.

1975

  • The first Fortress is opened as a tariff collection centre and a means to promote the use of electricity, at Fortress Hill Road.