About Us


Founded in 1975, Fortress is a member of A.S. Watson Group (ASW). Today, Fortress has grown to over 100 retail outlets and employs over 1,600 staff. Over the past 30 years, Fortress has earned the loyalty of Hong Kong consumers and received numerous customer service awards, which further establishes its reputable brand image.
As a market leader, Fortress has always introduced innovation and exciting new shopping experiences to customers. In 2003, the New Fortress concept was launched, encompassing new fashionable elements and store formats to exceed customer expectations and better serve the customers.

In 2004, Fortress introduced its “Inspiring Smart Living” brand campaign to reinforce Fortress’ commitment to delivering an inspirational shopping experience for digital products. Later, Fortress furthered “Inspiring Smart Living” by introducing brand campaign “Imagination is Power”, which promises a fantastic shopping experience for digital and home appliance products to customers. In 2010, Fortress launched the latest brand campaign “Powering Technology” to ensure every customer can enjoy the home entertainment bought to them by the latest technological gadgets.

From new brand communications to operations enhancement, Fortress is making tomorrow’s dream of smart living today’s reality for people in Hong Kong. Fortress also encourages a continuing learning culture and keeps raising the service standards through establishment of the “Fortress Academy” in 2006, which provided comprehensive on-the-job training for all Fortress’ staff. Fortress is also the first to obtain an internationally recognised ISF certification to ensure that customers get the best and most professional service in visual technology.
Through our website (www.fortress.com.hk), Facebook (www.facebook.com/fortresshk) and Weibo (http://weibo.com/fortresshk), we bring the market’s latest trends and information to our customers so they can get the latest updates on the fast changing digital world.           

About A.S. Watson Group
In 1828, a small dispensary was formed with a great mission in mind - to provide free medical services to the poor people of the southern Chinese province of Guangdong (also known as Canton). This was the Canton Dispensary – the origin of A.S. Watson Group (ASW). Through decades of rapid expansion, ASW has evolved into a the largest international health & beauty retailer in Asia and Europe with stores across 24 markets.

The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of over 110,000 staff, the Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses - ports and related services; retail; infrastructure; energy and telecommunications in more than 50 countries.
A.S. Watson Group is …

The largest international health & beauty retailer in Asia and Europe, with over 11,700 stores operating 13 retail brands in 24 markets worldwide

Asia's largest health & beauty retailer under the Group’s flagship brand Watsons, currently operating over 4,800 stores and more than 1,400 pharmacies worldwide, including 9 Asian markets in China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines and Indonesia; as well as Turkey and Ukraine in Europe

The largest health & beauty retailer in Benelux region, with over 1,200 stores trading under the names of Kruidvat and Trekpleister in the Netherlands, Belgium and Luxembourg
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

6/F, Watson House,
1 – 5 Wo Liu Hang Road, Fotan, Shatin
Customer Service Hotline:(852) 2555 5788
Fax:(852) 2555 5179
Website: www.fortress.com.hk