Social Responsibility

A.S. Watson Project LOL

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On the occasion of its 175th Anniversary in 2016, A.S. Watson Group has launched the

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Hong Kong Red Cross Pass-it-On Campaign

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Since 2008, Fortress has fully supported Hong Kong Red Cross Pass-it-On Campaign by selling charity bear products in stores to raise funds for its humanitarian work to help those in need.

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Hong Kong Federation of Youth Groups Heart to Heart Project

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FORTRESS has been supporting Hong Kong Federation of Youth Groups’ Heart to Heart Project since 2005. We offer funding for students to organise volunteering activities and encourage our staff to participate.

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Charity Sale

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Charity sale is one of the many ways Fortress raises fund for charity organisations. Fortress sold products at special price to celebrate the opening of our 100th store and donate the proceeds to Médecins Sans Frontières without deducting the cost.

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In-store Fundraising

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Fortress places donation box in all its outlets to encourage donation from customers. Beneficiaries include Hong Kong Family Welfare Society, Médecins Sans Frontières, Orbis, Hong Kong Breast Cancer Foundation, UNICEF and Po Leung Kuk.

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Disaster Relief

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Fortress has always responded quickly to help those affected by natural disasters. Through fundraising campaigns held in stores, Fortress encourages customers to make donations to support the relief efforts and help those in need.

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Orbis Superpower Carnival

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Fortress has different measures to encourage volunteering among our staff, such as allowing our staff to volunteer during working hours. This does not only enable us to pay back to the community together, but also helps us build a stronger team spirit. We participated in Orbis Superpower Carnival in 2014 to raise fund for blind kids worldwide and raise the public’s awareness about eye care.

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Beach Cleanup Day

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To support A.S. Watson Group Global Volunteer Day, Fortress volunteers took part in the Beach Cleanup Day last October to jointly clean Clear Water Bay Second Beach, contributing to the conservation of Hong Kong’s coastline.

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Home Appliances Donation Programme

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Fortress cares for the needs of underprivileged elders, and thus launched a programme to donate own brand home appliances to singleton or low-income elders through Hong Kong Family Welfare Society.

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Visit in Summer

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Fortress cares for the needs of underprivileged elders, and thus launched a programme to donate own brand home appliances to singleton or low-income elders through Hong Kong Family Welfare Society. The programme will be held in different districts each year to benefit more elders in need.

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